The Sleep Care Co.
The task
Creating the The Sleep Care Company’s brand and launching a highly successful business.
The background
Anne Marie, founder of The Sleep Care Co., is passionate about sleep, interiors and making a home a haven. It’s her mission to empower as many people as possible to make their sleep a priority and to make your bedroom your sanctuary.
Our approach
At the heart of the new brand is the phrase ‘To empower you to make sleep a priority’.
With experience in branding projects we sat down with Anne Marie to establish a clear strategy. With this idea in mind we set about creating an energetic and clean brand identity.
We created a full brand identity including: brand guidelines, a logo, a website, newsletter template, brochure, branded stickers, branded packaging, a journal and PowerPoint presentation design.
“Ivan crafted us a world-class, industry-leading brand identity. From the initial briefing process, he has consistently impressed with his vision and quality of output. He has been the perfect collaborative partner and it is a relationship we hope to build on.”